In the dynamic realm of online marketplaces, manufacturers grapple with challenges like disruptive third-party sellers, fluctuating price points, unauthorized sourcing, and counterfeit products. These issues often lead to diminished sales and margins, impacting even the most established brands. With the expansion of digital marketplaces, these problems are intensifying. POTOO addresses these challenges head-on by offering data-driven services to help brands make strategic decisions. Our focus is on safeguarding brand reputation from harmful sources and maintaining brand control in digital spaces. Additionally, POTOO's Global Marketplace Insights & Online Brand Protection provides clients with actionable analytics and a high level of service. This empowers brands to regain command of their online presence, offering a significant advantage over competitors and fostering transformative growth. Our approach is tailored to navigate the complexities of the online retail environment, ensuring brand integrity and success.