Breno Araujo's Exclusive Interview

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
At the end of the day, protect your brand is also protect the company’s customers. The brand protection strategy should demonstrate to the community that the company supports a fair and lawful market, and will not tolerate any action against its customers. This is an important way to create an identity with customers and also demonstrate to those who have chosen and supported your brand that every effort is being made to ensure they are getting a real product with all aspects, quality and safety designed specially to them.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products? What in your view is more important; Brand Awareness, Brand Loyalty or Digitization? What factors do you believe will shape the future of Securing Brands Across the Globe?
Double “I”: Information and Innovation. Collect, process, and use information is all about to create awareness, engagement and to create a path of opportunities to design the best marketing and law enforcement strategies based on facts and real data. The innovation and technology come along not only giving unique aspects to the products and services, but also leveraging data-driven strategies using data mining and artificial intelligence.
3. What is the role of data in the Brand Protection strategies? Data is one of the main sources to gain the awareness and engagement of the community and main stakeholders. Additionally, a smart use of data about the products, brand and illicit trade can lead to the best brand protection strategies, enhancing the law enforcement agents work and prioritization and leading to new marketing/protecting technologies and innovation.
4. How does pandemic change the Brand Protection scenario? Pandemic changed the way the customers are interacting, purchasing, and supporting the brands. Brand Protection strategies should follow closely these changes investing more in data mining and online strategies, designing different approaches and communication with its customers and stakeholders in this new environment. With this, many new skillsets, tools, and way of working is being needed for a better resilience of brands and their proper protection.

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