Closing the Cyber Gap: Business and Security Leaders at Crossroads as Cybercrime Spikes

By Brainlinx05-April-22Updates

The global digital economy has surged off the back of the COVID-19 pandemic, but so has cybercrime – ransomware attacks rose 151% in 2021. There were on average 270 cyberattacks per organization during 2021, a 31% increase on 2020, with each successful cyber breach costing a company $3.6m. After a breach becomes public, the average share price of the hacked company underperforms the NASDAQ by -3% even six months after the event.

According to the World Economic Forum’s new annual report, The Global Cybersecurity Outlook 2022, 80% of cyber leaders now consider ransomware a “danger” and “threat” to public safety and there is a large perception gap between business executives who think their companies are secure and security leaders who disagree.
Some 92% of business executives surveyed agree that cyber resilience is integrated into enterprise risk-management strategies, only 55% of cyber leaders surveyed agree. This gap between leaders can leave firms vulnerable to attacks as a direct result of incongruous security priorities and policies.
Even after a threat is detected, our survey, written in collaboration with Accenture, found nearly two-thirds would find it challenging to respond to a cybersecurity incident due to the shortage of skills within their team. Perhaps even more troubling is the growing trend that companies need 280 days on average to identify and respond to a cyberattack. To put this into perspective, an incident which occurs on 1 January may not be fully contained until 8 October.

Detailed View BLX's Press Policy 05-April-22

Data Center World 2022: Using AI to Cool Data Centers Yields Big Cost Savings

By Brainlinx31-Mar-22Updates

With data centers being intensive users of energy, a new slate of AI-powered tools is helping them become more efficient. One key area of inefficiency to tackle is cooling, since servers and other IT equipment generate high amounts of heat.

Case in point is a colocation data center in the Chicago area run by Evoque, which bought AT&T’s data centers in 2019 for $1.1 billion.
At the Data Center World conference in Austin, Texas, John Diamond, vice president of design and construction at Evoque, said that AT&T’s data centers suffered from several challenges.
These included legacy technology, high and increasing power usage effectiveness (PUE) – a common measure of energy efficiency – overcooling of the data center space, and lack of optimization between the whitespace (where IT equipment is placed such as servers, storage, network gear, racks) and the chilled water plant (CHW) or chiller.

Evoque partnered with BGIS to conduct an assessment of its 5MW, 100,000-square-foot data center in the Chicago area. These were the findings: It had an unfavorable 48-degree Fahrenheit chilled water supply while 112 out of 121 computer room air handler (CRAH) units were in operation at 50% fan speed. Total fan energy consumption was 430 kW.
BGIS recommended using the Vigilent Dynamic Cooling Management Solution, which monitors, controls and automates the cooling. Its AI platform linked to wireless sensors monitored the data center environment in real time.

Detailed View BLX's Press Policy 31-Mar-22

Key Elements of a Data Protection Impact Assessment

By Brainlinx24-Mar-22Updates

Data generated by consumers is used by interested parties to better understand customer behaviors—their likes, dislikes, interests, demographics, location and activities—for the purpose of developing or targeting products, improving engagement and personalizing services at an unprecedented scale.

The value of this data, therefore, continues to rise exponentially. But with an alarming number of breaches happening every year, there is growing anxiety among consumers, security professionals and legislative authorities to protect consumer data and uphold their fundamental right to privacy.

A data protection impact assessment (DPIA) is becoming an increasingly important tool for identifying, investigating and mitigating risks related to consumer privacy. Governments around the world have implemented data protection and use regulations such as the EU’s GDPR, the U.S.’s CPRA, CPA and VDCPA, Canada’s PIPEDA and new privacy regulations from China, Turkey and UAE among others. These regulations mandate that businesses carry out DPIAs, especially when there is a high risk to privacy rights and freedom of individuals or when data is being processed at a large scale.

Detailed View BLX's Press Policy 24-Mar-22

IoT Growth - A Gateway To Opportunity & Threats

By Brainlinx21-Mar-22Updates

The Internet of Things (IoT) has ushered in a new era of access, bringing with it both opportunities and potential vulnerabilities across the whole technology stack. IoT has already reached beyond two hundred known applications in enterprise settings and IoT devices are projected to increase to 43 billion by 2023.

In addition, research suggests that there will be more than 75 billion devices connected to the internet by 2025, which equals around 10 IoT devices for every human on earth.
Various industries are using IoT for a more connected experience across their businesses. For example, manufacturing providers have increased IoT spending significantly over the past few years.
During the pandemic, manufacturers leveraged IoT to monitor and maintain equipment without a full team of staff, for tasks such as temperature and usage monitoring.
Gartner estimates that installed IoT endpoints for manufacturing and natural resources industries are forecast to grow 1.9 billion units in 2028. This foreseen estimate is fivefold the size of 331.5 million units in 2018.
As Singapore continues to roll out smart business initiatives such as the Networked Trade Platform to position itself as a leader in trade and supply chain, IoT devices will play a role in fulfilling said initiatives.
But, as IoT expands across the globe to offer a more connected experience, security undoubtedly takes a hit. IoT technology creates a broader attack surface, leaving businesses exposed to threats of attack.

Detailed View BLX's Press Policy 21-Mar-22

EXCLUSIVE UN Plastic Treaty To Tackle Production, Packaging Design - Draft Resolution

By Brainlinx14-Mar-22Updates

A global explosion of disposable plastic, which is made from oil and gas, is increasing carbon emissions, despoiling the world's oceans, harming wildlife and contaminating the food chain. More than 50 countries, including all 27 members of the European Union, are calling for the pact to include measures targeting plastic production.

That's a problem for big oil and chemical companies. The industry is projected to double plastic output worldwide within two decades.

Plastic is embedded in modern life and indispensable to sectors such as automaking. The plastics industry has been quick to cite such applications in defending unfettered production.

But it is throwaway plastics such as food wrappers, grocery bags and delivery packaging that are the main focus of the U.N. conference. Single-use plastic accounts for around 40% of all production, according to a landmark 2017 study in the journal Science Advances.

Detailed View BLX's Press Policy 14-Mar-22

6 Hotel Technology Trends You Can Expect In 2022

By Brainlinx10-Mar-22Updates

One of the biggest adopters of technology, the hospitality industry is yet again transforming its tech stack to take on the changing guest behaviour.

Not in too distant a future, the digital boom reset how hotels market themselves. But long before that, hoteliers have always been among the first to adopt new technology with the aim to delight their guests.

Today, a pandemic-affected industry has yet again turned to technology to ensure it is able to meet the transformative needs of guests. Check out these hotel technology trends below and think about which ones make sense for your business.

1) Digital conferencing Wi-Fi overhauls
Previously Wi-Fi was considered an amenity. Now it is a necessity. Living in a pandemic has brought people closer to technology and access to fast, reliable internet is becoming the minimum standard for a good guest experience. For many properties, this may mean an overhaul of their Wi-Fi infrastructure to ensure a seamless online experience.
An advanced Wi-Fi system is also required to power the audio-visual needs of digital conferences – the next big thing in the business conferences sector – and run smart in-room devices.
2) Integrated Property Management Systems
More hotels are expected to move to a unified property management systems to facilitate automation of daily operations and administrative tasks in a property.
For guests, this means a more intuitive experience of finding and booking their ideal stay easily, seeing immediately its location, detailed description and availability. This way, the booking process should take just a few taps from start to finish. And if a guest leaves a comment about their stay when they check-out of the hotel, for example, the right people need to reply and acknowledge this type of communication.
3) Smart room technology
On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well. This demand has further boomed during the pandemic where everyday living has become more intertwined with digital than ever before.

Detailed View BLX's Press Policy 10-Mar-22

Serhii Bondarenko's Exclusive Interview

By Brainlinx25-Oct-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
There are various methods how brand protection strategies can help differentiate your brand. In my opinion, the core strategy that should be followed is growing and making use of the simplest brand differentiation approach in a manner that correctly displays your brands' personality, values, promise, way of doing things and key characteristics. It is highly important to identify and fight against counterfeits because they blur the true identity of your brand. Due to global digitalization, you must always include modern technology solutions in your strategy to do it effectively.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
I believe, trusted products are more important. You need to have a certain level of reach in order to even start talking about reputation. If no one knows about you then the whole point is moot. But then, you need to have a trusted product or service, so your customers can further spread the information about your solutions. In the B2B segment, you can’t launch a successful product or service without focusing on the quality of what you provide your customers with. That brings us back to the first question, I believe – the importance of brand protection and eliminating counterfeits, and hence building trust in your products.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
Digitalization is the most important, I would say. Because in the modern era of such technologies as big data, machine learning and other robust technology, you need to always be a few steps ahead of your competition to provide your customers with the most advanced tools to secure their brands. Solutions that can be easily integrated, easily shared and updated will inevitably receive more awareness and loyalty due to the agility with which they can adjust to the ever-changing demands on the market.

Detailed View BLX's Press Policy 25-Oct-21

Daren Garcia's Exclusive Interview

By Brainlinx9-June-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
Brand protection strategies, and online sales control strategies in particular, are key competitive differentiators in today’s online marketplace world. When brands are able to maintain online sales control, they are able to help drive optimal sales performance on online marketplace channels, as well as across their traditional channels. Brands that have sales protection strategies in place typically outperform those that don’t.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
Trusted products. It is easy today to reach a broad audience, it is not easy to maintain brand integrity with the rise of online marketplaces.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
Digitization. Brands must quickly design and implement viable eCommerce strategies that will allow for the channel to be optimized for growth and profitability. It is a far different channel than brick-and-mortar, particularly on marketplaces. In such channels, limited distribution is key and brand / sales protection strategies play a large role in ensuring healthy growth consistent with brand image and brand integrity.

Detailed View BLX's Press Policy 9-June-21

Munir Suboh's Exclusive Interview

By Brainlinx08-June-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Munir: Intellectual property rights are proven to be the backbone of businesses. Efficient brand protection strategies help owners to maintain ownership, enhance brand integrity and most importantly establish a useful mechanism to encounter infringement, free riding attempts or any misuse of trademarks.
2. What are your biggest challenges in managing IP of your company?
Munir: Many major challenges exist when managing IP portfolios for companies. For instance, it is a must to have technological tools in place to empower the management of IP portfolios. Today’s technology assists IP teams to keep track of details, such as deadlines, renewal time, and all other required actions to be taken to maintain the protection of IP rights.
A clearance exercise with prior existing rights is a key challenge when selecting and moving to protect IP rights. Enforcement is also a challenge as IP owners must prioritize the assets that need aggressive enforcement and distinguish those when actions are taken. This can also help to plan for adequate budgets and annual spending on protecting IP rights.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
Munir: We noted that our clients focused on licensing and commercializing of IP rights, utilizing and investing in digital and intangible assets. For law firms, we noted that using digital platforms and applications became a great topic and top priority.

Detailed View BLX's Press Policy 08-June-21

Momet Abas's Exclusive Interview

By Brainlinx7-June-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
The value of intellectual property as a company asset is a crucial part of brand management. The global level of counterfeited products and piracy is causing massive losses for brands. Together with marketing actions and brand management, intellectual property rights should be seen as an investment in maintaining a company’s competitive advantage. The high level of competition drives companies to develop, upgrade and protect their brands in order to maintain their competitive advantage. As a conclusion, it can be stated that effective brand management starts with brand protection. Brand protection creates a differentiated brand identity.
2. What are your biggest challenges in managing IP of your company?
1. Protecting and exploiting the value of data: There is increasing value held in the large volumes of data being accumulated within companies. Such data presents an IP risk in terms of potential breaches of cyber security.
2. Moving to portfolio-based IP: It is vital to understand the power of IP portfolios. Successful companies will be those that understand how to develop large and strategically driven IP portfolios covering multiple relevant technologies.
3. ‘In-licensing’ and ‘out-licensing’: needs and opportunities: Given the complex and fragmented patent landscape of the digital economy (with IP ownership distributed across many firms), it will be difficult for companies to own all the IP necessary for manufacturing intelligent devices or software. As a result, companies will need to consider how best to acquire usage rights from IP owners.

Detailed View BLX's Press Policy 7-June-21

Poul R. Paradise's Exclusive Interview

By Brainlinx06-June-21Press Release

1-How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
While doing research on counterfeiting of prescription dugs over the internet, I traveled to a leading pharmaceutical company and fond out that it shared information with a competitor and even had similar technology for analyzing pills purchased over the internet. This was interesting because pharmaceutical companies were competitors and would not otherwise divulge any ongoing research or marketing.
2-What plays the more significant role in Brand’s Entity & Repute, its reach, or trusted products?
If by reach, you are referring to the reach of its supply chain then that can be a problem. The pharmaceutical company I did research on had problems with the reach of its supply chain where unknown parties had access to expired drugs that they would relabel and introduce back into commerce. Having access to vials or containers that had been used had in some instances been a problem. This too was a problem in other counties where regulation was lax.
3- What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
By far brand protection for brands sold over the internet needs to be addressed.

Detailed View BLX's Press Policy 06-June-21

Jorij Abraham's Exclusive Interview

By Brainlinx05-June-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
A brand protection strategy is essential for brands. If you do not protect you brand, why nurture it at all. Developing your brand not only means to promote it and grow it. It also means relentlessly protecting it against misuse, counterfeiters and copycats.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
That depends on the brand. Are you a global consumer brand for a general audience or a nice product. However trust is essential. You cannot be a brand if you do not stand for certain values in quality, pricing, service and aspiration..
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
Again, this depends on the brand and where it stands. Some brands need to grow so raising awareness is important. For other brands customer retention and up/cross selling becomes important and you need to focus on building loyalty. Digitization is crucial for most brand across the board. The Corona pandemic has only accelerated this process which has been going on for years.

Detailed View BLX's Press Policy 05-June-21

Karolis Siugzda's Exclusive Interview

By Brainlinx04-June-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Many business owners think that intellectual property strategy is primarily designed to help businesses stay at the maximum level of authenticity and competitiveness. Therefore, the legal department must develop intellectual property strategies that do not stand in the way of the organization's ambitious goals. While it covers many aspects, sometimes it is very hard not to try to do everything but rather concentrate on what really helps to make a differentiated brand.
2. What are your biggest challenges in managing IP of your company?
For example, explaining what qualifies as the intellectual property may be a hard task in the food industry. In most situations, some types of intellectual properties may not be applicable to protect new products. To stay in so-called IP compliance, you should be creative. The legal department should cooperate in developing new products from the very beginning and have an excellent understanding of processes.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
The pandemic did not reduce our range of activities. As always, we had a wonderful time working closely with patent attorneys in various jurisdictions. We have implemented new security systems as well as analyzed trademarks and patents.

Detailed View BLX's Press Policy 04-June-21

Breno Araujo's Exclusive Interview

By Brainlinx03-June-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
At the end of the day, protect your brand is also protect the company’s customers. The brand protection strategy should demonstrate to the community that the company supports a fair and lawful market, and will not tolerate any action against its customers. This is an important way to create an identity with customers and also demonstrate to those who have chosen and supported your brand that every effort is being made to ensure they are getting a real product with all aspects, quality and safety designed specially to them.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products? What in your view is more important; Brand Awareness, Brand Loyalty or Digitization? What factors do you believe will shape the future of Securing Brands Across the Globe?
Double “I”: Information and Innovation. Collect, process, and use information is all about to create awareness, engagement and to create a path of opportunities to design the best marketing and law enforcement strategies based on facts and real data. The innovation and technology come along not only giving unique aspects to the products and services, but also leveraging data-driven strategies using data mining and artificial intelligence.

Detailed View BLX's Press Policy 03-June-21

DATAPULSE's Exclusive Interview

By Brainlinx02-June-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
If a brand is not protected properly, it is vulnerable to impersonation and therefore significant reputational damage. If a brand is confused with look-alikes, differentiation becomes impossible.
2. What plays the more significant role in Brand’s Entity & Repute, its reach or trusted products?
Our view would be trusted products. Trust/reputation trump all else in driving purchase behavior and cannot be bought. Reach can.
3. What in your view is more important, Brand Awareness, Brand Loyalty or Digitization?
Our view would lean toward loyalty. Awareness can be bought. Loyalty cannot. Digitization is simply an avenue for awareness and sales.

Detailed View BLX's Press Policy 02-June-21

Vittorio Maio's Exclusive Interview

By Brainlinx1-June-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Brand identity may be reached with IP strategies aimed at protecting the brand (once registered) and playing an early and active role in the design process itself by providing the company with the requisites to be met in order to create a differentiated brand identity according to the law.
2. What are your biggest challenges in managing IP of your company?
Since Sielte is a system integrator of different technologies, the biggest challenge in managing IP in Sielte, is provide clients with products, services and solutions which are not infringing IP rights of third parties
3. What intellectual property resources or activities have you used in this Pandemic for your company?
During the Covid emergency the Italian Government has declared that TLC companies had to continue operating even while all the other sectors were inactive due to lockdown measures.

Detailed View BLX's Press Policy 1-June-21


By BrainLinx10-Mar-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
The counterfeit/ infringement market is now the 10th largest economy in the world. Almost every physical branded product now has fakes and knockoffs, irrespective of geography, category or price point.
As a result, customers have become apprehensive of buying branded products for fear of being deceived. And yet, Brand Protection programs across organisations struggle to get management attention, budgets and manpower.
In this environment, a Brand has a unique opportunity to lead from the front. An active brand protection program with an integrated approach helps the Brand differentiate itself against competitors. The Brand will be positioned as going the extra mile to protect its customers. It will also ensure that the Brand itself is protected against immediate revenue loss and long term erosion of its equity, as customers are prevented from having an unpleasant product experience.
It is critical that Brand Protection strategies have an integrated approach. Many a Brand make the mistake of believing that a single initiative could be the silver bullet that eliminates all threats.
Some rely on deploying an anti-counterfeiting technology on their products and leaving it there, whilst forgetting that their value chain has to be educated and persuaded to verify products. Others believe that acting promptly on counterfeit incidents reported via customer complaints is enough to take care of the issue, not realizing that such complaints are too few to address all the counterfeit instances in the market.
What is needed is an integrated approach that focuses on enabling and persuading the value chain to verify genuine products, generate infringement leads at scale to identify infringement supply points and take enforcement action to take them down.
It becomes common knowledge in the market very quickly as to which Brands have a counterfeit problem and they suffer for it in lost revenue and reputation. A comprehensive brand protection strategy can directly change that perception by reducing the brands infringement instances and reclaiming their revenue and reputation.

Detailed View BLX's Press Policy 10-Mar-21

Smitha Chandrashekaraiah's EXCLUSIVE INTERVIEW

By BrainLinx09-Mar-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
Brand protection strategies not just help protect the brand value but also enhance the brand value in the long run. This acts as a catalyst to help particular brand to differentiate itself from the rest.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
Trusted products for sure! Once the trust is established, the reach automatically follows.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
All the three elements are equally important because once the awareness is created, the brand would start to focus on loyalty. In this era of digitization, if the brand doesnt capitalize on digitization, it would be left out.

Detailed View BLX's Press Policy 09-Mar-21

Tesa Scribos's Exclusive Interview

By BrainLinx08-Mar-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
Brands should consider customer engagement as a key element for the success of their brand protection strategies. By using an intuitive mobile authentication tool, brands can easily provide digital incentives. This means, providing access to a loyalty program, product information or a lucky draw after successful authentication. This is not only providing relevant data for brand protection purposes but also helps brands to interact with their customer and become more relevant for their target group.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
This goes hand in hand. If trust in a brands products is damaged it will have a direct impact on the brands reputation. Having counterfeits in the market without providing customers with a reliable security tag to easily differentiate originals from fakes can quickly lead to a damage in trust resulting in a loss in reputation and revenue.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
All factors are equally important. As a brand you need to create awareness among your potential clients in order to win loyal customers on the long run.
Creating awareness and building up customer loyalty nowadays is only possible by using the benefits of digitization. Therefore, brands need the right tools and partners to support them.

Detailed View BLX's Press Policy 08-Mar-21

Dumisani Rodrick Ndhlovu's Exclusive Interview

By BrainLinx07-Mar-21Press Release

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
1. In the eyes of the community a brand protection strategy should not be deemed as the procedure of minimization of losses caused by counterfeit. We should protect our consumers from counterfeit, and not just protect our brand from losses.
If the brand can send this message to its consumers and engage them in the brand protection process, there will be a qualitatively new level of relations between the brand and the consumer.
2. What plays the more significant role in Brands Entity & Repute, its reach or trusted products?
We believe that there is no definite answer to this question. To one degree or another, many indicators are important. Each brand has its history and indicators, especially if we are talking about niches.
Anyways, we consider the consumers experience as one of the key indicators. A customer can become a brands ambassador only when the product has surpassed his expectations.
3. What in your view is more important; Brand Awareness, Brand Loyalty or Digitization?
3Here we also cannot give a clear answer. What is the niche of the brand? Whats its strategy? Why this one is better than the others?
All indicators are important. But if we want to create a brand, which will last for hundred years, we have to fight for the loyalty of our customers.

Detailed View BLX's Press Policy 07-Mar-21

Muge Bulat's Exclusive Interview

By BrainLinx06-Mar-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
It is very crucial to be have different dynamics from your competitors in order to protect your IP. For instance, if you only apply for the registration of trademarks while do not take any measures for controlling your trademarks which have already registered, you can face with important IP problems.
2. What are your biggest challenges in managing IP of your company?
I have introduced a new trademark office which I have previously worked with and we have started to defend our brands more aggressively by strictly following trademark applications with a centralized program. Also, upon my suggestions, we have applied for a well-known trademark application for Dominos in Turkey that allows stronger protection for our brand. As a food retailer, our trademarks are key assets and I believe this initiative helped the company to preserve them. Also during this two years, our registered trademark applications increased quickly, and the number of our registered trademarks are now above 100.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
As I mentioned above, we are using a centralized program for our trademark and designs protection through our trademark office. In addition, we organize meetings online periodically in order to be at the same page in our IP management strategy.

Detailed View BLX's Press Policy 06-Mar-21

Shuchi Agarrwal's Exclusive Interview

By BrainLinx05-Mar-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A good IPR strategy can be beneficial in more than one ways. It helps to protect ideas that give competitive edge to the company in the market, secures the same from misuse by any unauthorized player and provides the power to defend or enforce your right over your IP whenever required. It gives you a deep understanding on how to manage and monetize your IP and create a good IP portfolio that acts as a lucrative asset to the company in the long term. In this way, IPR strategy helps to build a differentiated, strong and long lasting brand identity.
2. What are the biggest challenges in managing IP of a company?
Some of the biggest challenges can be keeping track of the various important deadlines in the IP protection process, regular follow up on actions in various jurisdictions, keeping a track on any possible infringement that call for defending your IP rights.

Detailed View BLX's Press Policy 05-Mar-21

Andras Iwerback's Exclusive Interview

By BrainLinx04-Mar-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Together with your brands and trademarks, any other IP protections (patents, etc) can help build a differentiating identity by showing the market that you own or control the future business you aim to work within. What kind of brand do you want to be in the future? Think ahead, instead of what you want to be today.
2. What are your biggest challenges in managing IP of your company?
The new era of digitalization and servitizatio requires you to rethink on IP protection. How do you protect a service? How do you protect AI inventions?
3. What intellectual property resources or activities have you used in this Pandemic for your company?
We have mostly used online search tools and participated in as many as possible online seminars and conferences to build our knowledge.

Detailed View BLX's Press Policy 04-Mar-21

Tanya Garrett's Exclusive Interview

By BrainLinx03-Mar-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
Trademarks are source identifiers and are integrally connected to brands and brand recognition. Its important to select, market, and enforce strong trademarks used in connection with goods and services that have consistently high quality to produce a top brand.
2. What are your biggest challenges in managing IP of your company?
Brand protection and enforcement; Compliance with Licensing Agreements, and Educating our authorized suppliers to ensure compliance.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
Patent searches: Patsnap
TM Clearance searches: Corsearch
TM Watches: Clarivate Analytics
CPI: patent annuities
CPA: pending patent annuities
Outside counsel: IP registrations and maintenance
Outside consultant: Brand Protection

Detailed View BLX's Press Policy 03-Mar-21

Idit Arad's Exclusive Interview

By BrainLinx02-March-21Press Release

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A good IP strategy helps a brand strengthen its unique advantages, and carve out fraudsters and free riders who can cannibalize the brands own marketing efforts or even worse, hurt its reputation.
2. What are your biggest challenges in managing IP of your company?
Managing IP for an entirely global operation which has a variety of services and unique characteristics is a challenge by itself. There are many decisions to take on a daily basis, and along the operations part we need to always maintain a consistent and coherent strategy.
3. What intellectual property resources or activities have you used in this Pandemic for your company?
The pandemic has not changed the resources we have used, but it has intensified situations. As our service is an online service, it has gained more traction and as a natural effect certain IP challenges have increased.

Detailed View BLX's Press Policy 02-March-21

L. S. DAVAR & CO's Exclusive Interview

By BrainLinx01-March-21Press Release

1. HOW CAN INTELLECTUAL PROPERTY STRATEGIES HELP BRAND IN TERMS OF CREATING A DIFFERENTIATED BRAND IDENTITY? Managing intellectual property is a necessity for competitive brand management. Effective brand management starts with brand protection, which should be a mandatory part of business operations.
The intellectual properties held by a business, work as tools for developing an effective brand image. Intellectual Property Strategies put forth various ways of applying simple and low-cost solutions for businesses that can help to identify their authentic product from counterfeits.
High number of brands in same category of business and continuously increasing competition emphasizes the value of Intellectual Property Strategies in order to hold current position in the markets. Moreover, well managed intellectual property strategies and its management gives brands an opportunity to avoid infringing other brands and also gives opportunity to take action against counterfeits or infringements towards them.
Furthermore, by successful efforts in brand management, coupled with intellectual property rights, the level of leverage in brands competitive advantage can be increased. Protected Trademark, for example will create more goodwill and value for brand.

Detailed View BLX's Press Policy 01-March-21

Lindsay Whyte's Exclusive Interview

By Brainlinxfebruary 28 2021Press Realease

1.How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
The right brand protection strategy can avoid a company 'nailing its colours to the mast': That is, becoming inflexible and exposed to ever changing public opinion both locally and globally. It's critical any brand protection strategy accounts for predicative analytics about the future and social tectonics that demand a response today. The right strategy involves understanding the noise surrounding us, seemingly overwhelming, to ensure the brand identity is impervious and prepared for shifts in market demands and trends. A differentiated brand identity is one that's adaptive. 2.What plays the more significant role in Brand's Entity & Repute, its reach or trusted products?
I think reach is probably more significant in my personal opinion; however that isn't to say it's fundamentally more important than trust. Because all businesses have been forced online, the competition for increasingly homogenised brands and products leaves little elbow room. Even the most trusted product won't get anywhere without a clear understand of the market and how limited brand resources should be spent, very precisely. This means reach, when it is achieved, is so much more impactful, because it proves SEO, marketing strategies and advertising has worked in unison to build long lasting channels and partnerships. In the digital space, this is a lot more meaningful than the old days of buying up billboards and terrestrial TV advertising time.

Detailed View BLX's Press Policy february 28 2021

Barna Barabas's Exclusive Interview

By Brainlinxfebruary 27 2021Press Realease

1. How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity?
In this rapidly evolving world of commerce, where eCommerce is already playing a crucial role, one thing has not changed for years: the importance of consumer trust. While it may be easy to attract new customers, making them loyal is a difficult road, especially now when there are many alternatives on the market. Beside a good product, you also need a clear brand identity. The first step in earning your customers` trust is to always deliver the expected quality, since customers constantly rely on the products` promised/advertised benefits. Brand Protection Strategies protects customers from a negative experience, which translates in an increased brand equity.
2. What plays the more significant role in Brand's Entity & Repute, its reach or trusted products?
Brand reach is one of the main goals for any brand on the market. But how do brands accomplish that? Certainly, many strategies can be used - ones might be more aggressive, others might require time and effort. But no matter the reach one brand has, trusted products should always serve as a base in building the brand reach. eCommerce is everywhere. Online communities are getting stronger and negative experiences which translate in negative feedbacks on social media can easily impact sales and future product developments.

Detailed View BLX's Press Policy february 27 2021

Philipp Gaertner's Exclusive Interview

By Brainlinxfebruary 26 2021Press Realease

1- How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
In a competitive environment, intellectual property is key to brand differentiation and pushes organizations to develop, upgrade, and protect their brand assets, identity and innovations. Without adequate and progressive IP strategy competitive advantage and individuality is lost. (Donna Moore, Senior Director, Global Marketing)
2-What are your biggest challenges in managing IP of your company?
Ensuring growth and innovation is underpinned with developing IP assets where opportunities exist. For us, this is everything from brand trademarks to protecting our cutting-edge innovation in Natural Language Processing and Machine Translation. Working relationships with patent attorneys allow organizations to better understand what is potentially viable for patent protection and capitalized on, where possible. (Donna Moore, Senior Director, Global Marketing)
3-What intellectual property resources or activities have you used in this Pandemic for your company?
We've viewed the pandemic as an opportunity to drive innovation so we come out stronger on the other side. By investing in technology development and encouraging innovation from across the company we're positioning ourselves ahead of the competition. (Donna Moore, Senior Director Global Marketing).

Detailed View BLX's Press Policy february 26 2021

Adriana Moura's Exclusive Interview

By Brainlinxfebruary 25 2021Press Realease

1-How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?
A Brand strategy is needed not only to identify a product or service, but also to create value. By value I mean economic value, reputational and quality value. Applying the proper strategy is critical to drive the respective customer to deep dive in what is intended to deliver by the IP holder and to create sort of a close link. A brand without value is useless.
2-What are your biggest challenges in managing IP of your company?
The biggest challenges are to balance budget and strategic management and applying such a balance in decision-making process such as new applications; portfolio review and maintenance; speediness of research, development and protection; and most recently to overcome the pressure on trade secrets tolls and monitoring.
3-What intellectual property resources or activities have you used in this Pandemic for your company?
From management stand point, the most powerful resources are software tools for management, docketing and monitoring. On the other hand, the activities more frequently performed or more valued to be applied to are the closest monitoring of R&D activities, a strong link of those activities and really powerful agreements.

Detailed View BLX's Press Policy february 25 2021

Lily Tsen's Exclusive Interview

By BrainlinxNovember 30 2020Press Realease

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity? When people think of Intellectual Property and branding they almost always think about this in terms of trade marks and, to some extent copyright. However, brands are so much more than registrable assets. An organisation's brand needs to impart an existence, to which that existence is attributed a value, in the hearts and minds of the public. By including the protection of Intellectual Property Rights as part of your differentiated brand strategy, you enable the protection of many aspects of your brand campaign by securing exclusive rights with respect to such things as your product name, logo, slogans, designs, unique look and feel, and even in some cases, sound smell and / or taste. Intellectual Property protection should be part of an organisation's overall and ongoing branding and broader identity, product protection and marketing strategy. For example, trade mark registrations can allow an organisation to protect its brand from the encroachment or passing off on well-established good will by third party even before the organisation starts using mark in the foreign jurisdiction. This enables organisations to plan and prepare well in advance to position themselves with the intended audience in the target market.

Detailed View BLX's Press Policy November 30

Evan Feldstein's Exclusive Interview

By BrainlinxNovember 23 2020Press Realease

1.How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity? IP strategies help to create a unique and different brand identity by allowing for consumers to consistently enjoy a reputable set of products and/or services. Protection of your design, utility, and trademark rights in particular ensure that a consumer knows a brand's products and services are of a particular quality. 2. What are your biggest challenges in managing IP of your company? 1. Counterfeit products; 2. Products designed to work-around utility patents; 3. Fake social media pages that act as though they are authorized by the brand.

Detailed View BLX's Press Policy November 23

Hakan Yildirim's Exclusive Interview

By BrainlinxNovember 22 2020Press Realease

1. How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity?1. IP strategies must be used in the best possible way to help create a powerful brand, i.e. achieve high brand equity. In other words, "traditional" IP assets such as patents and trademarks have to be combined in the best possible way with "non-IP" concepts such as perceived quality, brand loyalty and name awareness. As famously expressed by Philip Kotler in his book titled Principles of Marketing, "One measure of brand equity is the extent to which customers are willing to pay more for the brand". Hence, IP must be used in a "street smart" way to make the customers pay more for your products!

Detailed View BLX's Press Policy November 22

Iryna Ridchenko Exclusive's Interview

By BrainlinxNovember 21 2020Press Realease

How can Intellectual Property Strategies help brand in terms of creating a differentiated brand identity? Protect, enforce, educate, license What are your biggest challenges in managing IP of your company? Getting all the parties to respond quickly to solve the problems and move on to the next task What intellectual property resources or activities have you used in this Pandemic for your company? New computer technologies and online meetings What in your view is more important; IP Awareness or IP Protection? Both. You have to be aware what IP requires protection What factors do you believe will shape the future of Intellectual Property? Using smart contracts to establish and enforce IP licenses, detect counterfeit goods

Detailed View BLX's Press Policy November 21

Tamir Roter's Exclusive Interview

By BrainLinxNovember 20 2020Press Release

1.How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity? It's a well-known fact that 2020 has been the year of a massive shift. More and more brands have gone online, and the overall online population has increased by more than 30%. With this shift, brand-related fraudulent activities have also increased, causing online brands to face a volatile new reality, probably for the first time. To state a couple of facts: Brands lose hundreds of billions of dollars yearly due to counterfeit and pirated goods. (These account for 3.3% of the global trade, and this number is rising). Since the start of the pandemic, counterfeit products have increased by 38%. Brands today need to "open their eyes" and see the reality as it is. As a global brand, you really cannot afford not to. Dangers, such as brand imposters, copyright infringement, negative social media reviews (delivered by bots) and more, pose a bigger risk than ever. This is why you must continuously be in the know and see the big picture when it comes to your brand reality. Only what you know you can promptly manage. Data collection provides you with maximum visibility and 360- degree ability to protect your brand, always.

Detailed View BLX's Press Policy November 20

Great Brands Exclusive Interview

By BrainLinxNovember 19 2020Press Release

1 How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity? Creating a differentiated brand identity starts with owning the brand in the first place. This means that the company must have very well-defined classes, which define the areas in which it can do business. If the classes are very well defined, taking the short, medium- and long-term growth of the company into consideration, the company will be able to grow with the most amount of latitude. Let's take the example of one of our clients who sells their goods on the internet and in DIY stores. They approached us because they were facing unfair competition on the market, and they wanted us to help them create a brand protection strategy that would differentiate them from these unlawful competitors. Many of these so-said "competitors" were in fact copying our client's products and passing themselves off as selling genuine products. With our help, and by covering the basics mentioned above, we were able to protect our client against these competitors, ensuring our client's continued success. We helped our client reaffirm their position on the market. Having the best possible brand protection strategy, has indeed helped with the consolidate their brand identity as market leaders, further reinforcing their position in the face of their competitors, even the honest ones...

Detailed View BLX's Press Policy November 19

Jerome Pichot's Exclusive Interview

By BrainLinxNovember 18 2020Press Release

1- How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity ? Through Customization and Consumer engagement, a Brand Protection Strategy will strengthen a brand's identity, as one which is genuine, and looks to protect their consumers from counterfeit goods which could damage their health. This in turn should increase brand trust and loyalty. Brand Protection is an investment to increase ROI. 2- What plays the more significant role in Brand's Entity & Repute, its reach or trusted products ? Trusted products are vital to generate value for a Brand, counterfeit products sold to appear from a Brand could damage the health of consumers and therefore cause significant damage to the Brand's reputation. It is critical that consumers can verify that products are genuine and can therefore trust that they are safe. Trust vs consumers is the pillar for any Brand reputation and success.

Detailed View BLX's Press Policy November 18

Franco De Bonis's Exclusive Interview

By BrainLinxNovember 17 2020Press Release

1-How can Brand Protection Strategies help brands in terms of creating a differentiated brand identity? Brand protection strategies are primarily about exactly that, protecting the brand, whether from loss of revenue, reputational damage, brand misuse, or any other negative factors important to each company. So, any approach that can stop counterfeiters from appearing in the shop windows can be a game-changer for brands, with many feeling like they are in a losing battle. However, any technologies that put the power of authentication into the hands of consumers, cost-effectively, not only protects the brands but can be a vehicle to enhancing the customer's post-purchase experience, whether it be by unlocking extra benefits, offers, content, etc., can be a vehicle that generates brand loyalty and future purchases. Of course, while it protects the brand and provides consumer benefits, it can also deliver valuable data about the user engagement and demographics, which can be more valuable than everything else. However, this cannot come at a high cost as budget pressures will always remain, often putting brand protection in line behind marketing. But again, any technology that can join these two vital functions can also share the rewards and the costs of implementation.

Detailed View BLX's Press Policy November 17

3D Printing and IP in a Pandemic

By BrainLinxMAY 29 2020Press Release

With the coronavirus (COVID-19) pandemic creating a shortage of critical medical supplies, such as swabs for diagnostic tests, personal protective equipment (PPE), and ventilators, owners of 3D printers around the world from leading industrial manufacturers to individual makers are mobilizing to fill the gap. Individuals, universities, corporations and government agencies are working together to quickly develop and obtain emergency regulatory authorizations or approvals for various 3D-printed products. Prominent technology companies, device manufacturers and members of the additive manufacturing community are collaborating in unprecedented ways to share intellectual property and engineering expertise to rapidly produce safe and effective medical supplies for healthcare professionals.

Detailed View BLX's Press Policy MAY 29

Online Enforcement Of Intellectual Property

By BrainLinxMAY 18 2020Press Release

Online infringement takes many forms, from the sale of counterfeit or infringing products via the internet, to copying domain names and website content. The internet today has efficiently created a wide range of opportunities for business firms, companies, organizations, and individuals to communicate their brand messages and reach their target audience. However, keeping aside the internets openness, versatility, and global reach, its unregulated character has created a fertile ground for infringement of copyrighted content, trademarked brand names and logos, and registered designs. In the broadest sense, online IP infringement covers the sale of counterfeit products and services through the Internet and a variety of other activities, including cybersquatting, phishing, SEO (search engine optimization) abuse, and content piracy.

Detailed View BLX's Press Policy MAY 18

Brand Protection Gaining Ground In The FMCG Industry

By BrainLinxFEB 07 2020Press Release

Counterfeiting is a worldwide phenomenon which affects many different industries, especially products such as clothing and accessories, electronics, perfumes and FMCG (Fast-Moving Consumer Goods). The latter is becoming increasingly targeted by fraudsters, and many affected companies are now having to deal with new issues such as trademark protection, reporting identified counterfeiters, and informing consumers about knockoffs.

Detailed View BLX's Press Policy FEB 07

Licensing Your IP : An Important Part of Your Business

By BrainLinxFEB 06 2020Press Release

An IP license is essentially giving another person the right to use your intellectual property, which can be anything from your trademark, your copyright, your patent, your know-how, formulas and other processes and things you have created. Many people refer to IP as creations of the mind. Through a license, you are allowing others to use your creations for a specific reason and for a set period of time. Essentially it is a partnership between the intellectual property owner and another who wants to use the intellectual property.

Detailed View BLX's Press Policy FEB 06

60% of Consumers Need Help to Reduce The Amount of Plastic They Use

By BrainLinxJAN 28 2020Press Release

The issue of plastic waste came to a head in 2018. Roughly 8 million tons of plastic is dumped into the world's oceans every year, and according to a new study, the majority of this waste comes from just five countries: China, Indonesia, the Philippines, Thailand and Vietnam. Almost all consumers surveyed claimed to make an effort to recycle, although many respondents admitted they need help to reduce the amount of plastic that they use.

Detailed View BLX's Press Policy JAN 28

How Wellness is Transforming Hospitality & Design

By BrainLinxJAN 22 2020Press Release

Wellbeing has become a global movement. It is fast becoming a status symbol among consumers, who continue to priorities their physical and mental health, and the industry is evolving in line with shifting and ever-nuanced demands. At the same time, hotel spas have been taking advantage of this demand, extending their spaces beyond the four walls of the building.

Detailed View BLX's Press Policy JAN 22

Demand for Brand Protection in the Pharma Industry

By BrainLinxDEC 27 2019Press Release

The global pharmaceutical market is worth approximately $934.8 billion and is estimated to reach over $1,170 billion in 2021, with locations spanning all continents. But with any global growth, so comes the growth of threats impacting the health of the industry.

Detailed View BLX's Press Policy Nov 1

8 global packaging trends and where they're all heading

By BrainLinxOct 24 2019Press Release

First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers' tastes and global sentiments-such as the current appetite for sustainable packaging.

Detailed View BLX's Press Policy Oct 24

Nine Ways Technology Boosts Efficiency and Reduces Waste in Hotel Kitchens

By BrainLinxOct 2 2019Press Release

The hospitality industry strives to provide exceptional customer service, a healthy and safe environment, and attention to even the smallest details. Now, technologies are helping hotel restaurants elevate operations by streamlining their processes, boosting efficiencies, and improving quality and safety protocols. Hotel restaurants have experienced significant benefits after implementing digital systems.

Detailed View BLX's Press Policy Oct 2

7 trends affecting the rigid plastic packaging market

By BrainLinxOct 1 2019Press Release

The rigid plastic packaging industry is reacting to new challenges around competition with innovative flexible packaging designs and the exploration of new markets in transition economies. That's according to The Future of Rigid Plastic Packaging to 2024, a new report from Smithers Pira that forecasts rigid plastic packaging sales will grow from a projected $181.1 billion in 2019 at an annual rate of 4.2% to reach $222.4 billion in 2024.

Detailed View BLX's Press Policy Oct 1

How to Infuse Right Technology in the Core of Hospitality?

By BrainLinxSep 26 2019Press Release

Hotel Technology Innovations Summit has an in-depth R&D on recent advances in artificial intelligencepromise to revolutionize the hospitality industry, dramatically enhancing personalization, connectivityand revenue generation. But some technology experts ask: Will people still be able to make a difference,or are we entering a brave new world where self-service and intelligent communication platformscompletely take over?

Detailed View BLX's Press Policy Sep 26

Global Recycled Materials Packaging to Post CAGR of 4.67% to 2024

By BrainLinxSep 25 2019Press Release

The recycled materials packaging solutions market was valued at USD 217.45 billion in 2018 and is expected to reach USD 281.86 billion by 2024 at a CAGR of 4.67% over the forecast period 2019-2024

Detailed View BLX's Press Policy Sep 25

The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse

By BrainLinxSep 20 2019Press Release

The internet's continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured.

Detailed View BLX's Press Policy Sep 20

Tips on How to Identify Fake Drugs

By BrainLinxSep 17 2019Press Release

A Fake drug is a drug product which is not what it purports to be. It is any drug product which is formulated or made to appear to be better than it really is. The term can also refer to a drug which is deliberately and fraudulently mislabeled with respect to identity and/or source or with fake packaging.

Detailed View BLX's Press Policy Sep 17

The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse

By BrainLinxSep 4 2019Press Release

The internet's continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured.

Detailed View BLX's Press Policy Sep 4

Why The Travel Industry Is Blockchain's Best Bet

By BrainLinxSep 3 2019Press Release

In 2017, blockchain projects flourished, where ICOs managed to raise billions. 2018 was a crash year for cryptos, even though the sums raised this year were twice as high as the previous one. Blockchain projects promised a lot, however 71% of them still have no working products. The argument was that blockchain is still in its infancy, and many are supposed to deliver their products in 2019. And one of the best places to watch where blockchain will rise again is in the travel industry.

Detailed View BLX's Press Policy Sep 3

Intellectual property strategies: what start-ups need to know

By BrainLinxSep 3 2019Press Release

Start-ups are often established as a result of an innovative idea. It is this idea, born from the intellectual endeavour of the founders, that will likely be the distinguishing factor that delivers a competitive advantage and ultimately drives revenue for the young business. Similarly start-ups generally don't have a significant tangible asset base. Their value lies in their intellectual (intangible) assets. Consequently it is imperative for start-ups to quickly identify and protect their intangible assets. Failure to do so can result in a more established business co-opting their innovations and the start-up losing its viability.

Detailed View BLX's Press Policy Sep 3

Edible packaging receives UK government funding

By BrainLinxAug 28 2019Press Release

A Lucozade Ribena Suntory-backed edible, plastic-free packaging innovation is taking a step closer to being rolled out on the high-street - thanks to newly secured Government funding.

Detailed View BLX's Press Policy Aug 28

Bag-in-box packaging enters paint & coatings market to reduce waste and CO2 emissions

By BrainLinxAug 21 2019Press Release

There has been a lot of effort by the industry to find ways to reuse or recycle paint and to reduce the amount of product thrown away to a minimum. For now, any packaging that has been in contact with paint is classified as hazardous waste and is sent to incineration in most of the countries. To help reduce the amount of contaminated packaging, Rapak (UK), a global packaging manufacturer with 40 years of experience, has designed a Bag-in-Box solution for paint, coatings and varnishes that was revealed at the EU Coatings Show in March 2019.

Detailed View BLX's Press Policy Aug 21

Top Traits of a Hospitality Professional

By BrainLinxAug 19 2019Press Release

Some people are born to be in hospitality. Friendly, outgoing and with a never ending passion to serve guests; these are special people. Others need to work at it. So what are the hospitality traits that set the good ones apart from the rest of the industry professionals? This post puts the scanner on hard and soft traits every good hospitality professional must possess. It's an extremely useful list when you're scouting for talent to help you deliver the best customer experience at your property.

Detailed View BLX's Press Policy Aug 19

How to Improve Hotel Operations with an Independent Consultant?

By BrainLinxAug 1 2019Press Release

One of the most important business lessons is that a stable market floats all boats. With strong consumer demand, it gets easier to overcome bad distribution decisions and poor revenue management strategies. The market takes the burden, and carries you to a successful run. However, as soon as the market gets uncertain, be it local factors like Brexit or a global financial crisis, bad marketing strategies are exposed.

Detailed View BLX's Press Policy Aug 1

Why it's time for a new approach to 5G patent licensing

By BrainLinxJuly 29 2019Press Release

As we embark on a new era in connectivity, Lillian Safran Shaked explains why more needs to be done by SEP owners to strike deals with start-ups and small businesses.

Detailed View BLX's Press Policy July 29

Protecting Hybrid IT Systems To Give Hotels an Edge

By BrainLinxJuly 12 2019Press Release

If there's one constant in the lodging industry, its that changing technology trends impact the way hotels do business. Hotels need to keep up to stay competitive. Most recently, in efforts to attract guests, hotels have embraced enhanced connectivity and cloud services to provide more efficient service and differentiate themselves from competitors. Reaping the rewards from these technologies often means moving away from traditional, centralized IT strategies, which has cascading implications that hotels need to consider.

Detailed View BLX's Press Policy July 12

Some Progress in the International Effort to Harmonize Trade Secret Protection

By BrainLinxJuly 10 2019Press Release

In 1994, the United States was winding up the Uruguay Round of trade negotiations leading to the establishment of the World Trade Organization (WTO). Tucked in among the toothbrush and rice tariffs was the Agreement on Trade-Related Aspects of Intellectual Property. The TRIPS Agreement was seen as a breakthrough, setting common standards for protecting IP, including provisions on trade secrets that closely aligned with U.S. law.

Detailed View BLX's Press Policy July 10

Business Development for IP firms: Tips on Growing Your Business

By BrainLinxJuly 9 2019Press Release

Most IP attorneys are highly educated, talented people with multiple technical degrees and a laser focus. We spend a decade or more practicing, refining our craft, and then suddenly we find ourselves in positions of managerial authority.

Detailed View BLX's Press Policy July 9

Patent Prosecution Sourcing: Best Practices in driving quality patents on strategy and budget

By BrainLinxJuly 8 2019Press Release

Maintaining patent quality is more important than ever, as the Federal Circuit continues to expect greater detail in patent applications and care to ensure the heart of the invention is represented in the claims. Rising costs to maintain patents worldwide continue to force law firms and corporations to seek sources and methods of keeping costs down without allowing quality to suffer.

Detailed View BLX's Press Policy July 8

Huawei/CNEX and the Role of Trade Secrets in the U.S.-China Trade War

By BrainLinxJuly 5 2019Press Release

In late May, news reports surfaced regarding allegations of trade secret theft committed by Chinese telecom giant Huawei Technologies that had been made in an Eastern District of Texas case. The claims targeted an executive working for Huawei who is accused of participating in a scheme to misappropriate trade secrets from California-based semiconductor startup CNEX Labs. The recent filings mark a new turn in the case, which was originally filed in 2017 by Huawei when it accused CNEX of committing trade secret theft and poaching employees in an effort led by a former Huawei employee and CNEX co-founder.

Detailed View BLX's Press Policy July 5

Quiet Space: How Soundproofing Technology Is Stopping Noise in Hotels

By BrainLinxJuly 5 2019Press Release

Noise complaints are some of the most prominent and consistent grievances in the hotel industry. Guests worry about noisy neighbors, loud children, and sounds from outside that cannot be stopped or asked to be quiet. Stopping these outside noises from coming into a hotel can be demanding and problematic, but increasingly advanced soundproofing and acoustic technology can provide a solution.

Detailed View BLX's Press Policy July 5

How Small Hotels and Budget Brands Meet Critical Connectivity Demands

By BrainLinxJuly 5 2019Press Release

Donna Cobb, executive director of strategic partnerships and influencer marketing at Comcast Business, says WiFi and, with it, the bandwidth to power guests' multiple devices-not just in their rooms, but throughout the property-is no longer an "amenity"-it's a requirement, even for small boutiques and budget franchises. She discussed this reality, along with steps that even individual hotels can take to meet what she describes as "the minimum connectivity requirement."

Detailed View BLX's Press Policy July 5

Expanding Bandwidth to Keep Up with Guests' Tech Needs

By BrainLinxJuly 1 2019Press Release

A decade ago, guests may have brought their laptops along on a business trip. Today, they're bringing their smart phone, tablet, smart watch, laptop, and more. Wireless internet has quickly become if not the most, certainly one of the most important hotel amenities. In the last few years, bandwidth needs and capacities have exploded in the hospitality industry, according to John Garland,the IT manager at the Sheraton Dallas Hotel. Many older wireless systems simply can't support the emerging technological needs of hotel guests.

Detailed View BLX's Press Policy July 1

Launching a Website? Here Are 5 Common Intellectual Property Pitfalls to Avoid

By BrainLinxJune 25 2019Press Release

Receiving a cease-and-desist letter or, worse, having a complaint filed against you in court, is never a welcome occurrence. Multiple resources must be diverted away from your business and toward resolving the dispute or rebranding. A modest investment in intellectual property (IP) diligence work before launching a website can help you avoid the following common pitfalls.

Detailed View BLX's Press Policy Jun 25

Litigation Usually Isn't the Solution But Sometimes It Totally Is

By BrainLinxJune 11 2019Press Release

Litigation is often the first impulse when someone takes an action against your business interests, but it isn't always the right approach. When a business partner, client, supplier or purchaser does something that you believe is a violation of your contract with that company or individual, or that creates a significant challenge for your business in some way, it's natural to want to put a stop to it in a decisive manner. Filing a lawsuit seems to be the "civilized" way to do that in today's society.

Detailed View BLX's Press Policy Jun 11

Functionality vs. style why your hotel can and should have both in a guestroom-pen

By BrainLinxJune 11 2019Press Release

One trend we are seeing in the hospitality industry is a laser sharp focus on guest touch points that were once simply regarded as functional necessities, but now, are making way for a new class of stylized products. As with every advancement in technology and branding tactics, the challenge comes when hotels have to balance enhancements and operational budgeting. At AS Hospitality, it's our goal to ensure each hotel receives both functionality and style without compromising budget.

Detailed View BLX's Press Policy Jun 11

The Future of Hospitality May Mean An End for Traditional Hotel Rooms

By BrainLinxJune 3 2019Press Release

It's the beginning of the end for traditional hotel rooms. Room types such as the single, double, and suites, have been around forever. And while this tried and tested format is beloved by hotels and understood by guests the world over, a newly published research study from Amadeus and InterContinental Hotels Group (IHG) says that structure is poised to change.

Detailed View BLX's Press Policy Jun 3

Physical Intellectual Property Market and Physical Security Market to Receive overwhelming hike in Revenues by 2025

By BrainLinxMay 28 2019Press Release

"Global Physical Intellectual Property Market Size, Status and Forecast 2025" and "Global Physical Security Market Size, Status and Forecast 2025" provides, wherever applicable and relevant, technical data of products, and sheds useful light on expected commercial production dates and current R&D status. This report will help the viewer in Better Decision Making.

Detailed View BLX's Press Policy May 28

Eyeing the future: Here are the consumer trends that will shape the hospitality sector

By BrainLinxMay 27 2019Press Release

We don't need to possess the Time Stone from Dr. Strange to go forward a few years to see what determines innovation in the hospitality industry. Sitting here, looking at the industry from the inside, being a part of it for more than a decade, I feel that there are five aspects or trends which will change the face of the industry for the next 3 to 5 years.

Detailed View BLX's Press Policy May 27

Cybercriminals continue to target intellectual property, putting brand reputation at risk

By BrainLinxMay 21 2019Press Release

Despite improvements in combating cybercrime and threats, IT security professionals are still struggling to fully secure their organization and protect against breaches with 61 percent claiming to have experienced a data breach at their current employer, according to McAfee.

Detailed View BLX's Press Policy May 21

Facial recognition is the future for hotel check-ins

By BrainLinxMay 20 2019Press Release

Facial recognition technology will soon help usher in an era of seamless hotel check-ins. FlyZoo, Alibaba's ultramodern boutique hotel in China, is one of the forerunners of this technology.

Detailed View BLX's Press Policy May 20

Intellectual Property Rights And Royalty Management Market 2019 To See Worldwide Massive Growth Industry Trends, Forecast Of Top Countries 2027

By BrainLinxMay 20 2019Press Release

Recent research and the current scenario as well as future market potential of Intellectual Property Rights And Royalty Management Market: Global Industry Analysis and Opportunity Assessment 2017-2027 Intellectual property rights and royalty management software offers content companies with tools required by the organization to identify their patents, trade secrets, employee know-how and valuable assets. The software instructs the large and small enterprises about the IP rights and royalties enabling them to arrange for license fees, in the form of royalty and aids in profit share arrangements. The portfolio of possible rights include trademarks, patents, copyrights, brand names, publishing rights, distribution rights and images rights.

Detailed View BLX's Press Policy May 20

What China's Cybersecurity Law says about the Future

By BrainLinxMay 16 2019Press Release

As a contrast to Europe's General Data Protection Regulation, which seeks to protect individual rights and rein in the actions of large corporates, China's Cybersecurity Law provides an alternative vision about how nations may choose to apply the law toward cyberspace in the future. China's Law requires network operators to cooperate with Chinese crime or security investigators, allow full access to data, and unspecified "technical support" to the government upon request.

Detailed View BLX's Press Policy May 16

Semiconductor Intellectual Property (IP) Market Rising Trends, Technology Progress and Future Scope 2019 to 2026

By BrainLinxMay 15 2019Press Release

Semiconductor Intellectual Property (IP) Market report includes (Forecast 2019-2026) Overview, classification, industry value, price, cost and gross profit. It also offers in-intensity insight of the Semiconductor Intellectual Property (IP) industry masking all vital parameters along with, Drivers, Market Trends, Market Dynamics, Opportunities, Competitive Landscape, Price and Gross Margin, Semiconductor Intellectual Property (IP) market Share via Region, New Challenge Feasibility Evaluation, Analysis and Guidelines on New mission Investment. The report concludes with new project SWOT analysis, investment feasibility analysis, and investment return analysis.

Detailed View BLX's Press Policy May 15

Why Intellectual Property protection is crucial for startups

By BrainLinxMay 14 2019Press Release

World Intellectual Property Day is celebrated on April 26 every year. It is celebrated to create awareness about the role played by intellectual property in encouraging innovationand creativity. The theme of World Intellectual Property Day in 2019 is Intellectual Property Rights and Olympic Sports. However, the purview of intellectual property extends far beyond sporting competitions. Intellectual Property Rights (IPRs) are crucial for businesses as they drive innovation resulting in the delivery of better services and products for consumers.

Detailed View BLX's Press Policy May 14

Legal position on international exhaustion

By BrainLinxMay 9 2019Press Release

The principle of international exhaustion of intellectual property rights and the parallel importation following from it have been a contentious issue in international trade. Notably, the so-called terms "parallel imports" and "exhaustion" have not been expressly used in the Patents Act, 1970 (amended act). However, section 107A(b) of sethe act exempts certain acts related to the import of patented products by any person from a person duly authorized under the law to produce and sell or distribute the product from being considered to be an infringement of the patent. Section 107A was introduced in the existing act by way of Patents (Amendment) Act, 2002, and was finally amended by way of the Patents (Amendment) Act, 2005.

Detailed View BLX's Press Policy May 9

Hotels Need to Ensure a Secure and Reliable Internet Connection for Guests

By BrainLinxApr 30 2019Press Release

Wi-Fi within hotel chains has become an expected free amenity provided to all guests. It isn't uncommon for guests seeking a connection to see two Wi-Fi networks available: the hotel's private, internal/employee-only network, and an open network available for all hotel guests. As hotel brands continue to make great strides to provide Wi-Fi for all guests, now is the time to reexamine a critical factor: cybersecurity.

Detailed View BLX's Press Policy Apr 30

Global Anti-Counterfeit Packaging Market Qualitative Insights, Key Enhancement, Share Forecast To 2028

By BrainLinxFeb 15 2019Press Release

Global Anti-Counterfeit Packaging Market Survey presented by integrates concise analysis and exhaustive presentation of logical data together. The industrial aspects are thoroughly characterized on both global and regional scales. The Anti-Counterfeit Packaging market has surrounded a high-speed growth in previous years and now is potentially moving forward intense progress in the upcoming years from 2019 to 2028.

Detailed View BLX's Press Policy Feb 15

Anti-counterfeiting solutions for product labels

By BrainLinxFeb 15 2019Press Release

Counterfeiting of products is been gradually becoming a concerning factor among businesses worldwide, resulting in damages for the consumers and big economic losses. The impact of counterfeiting could be seen in diverse industries including food, pharma, technology, beauty, etc. It led to efforts that need to be taken to prevent and stop counterfeiting and fortunately, there are ways to secure your brand and products with tamper evident seals and anti-counterfeiting techniques. Feel free to get to for more details.

Detailed View BLX's Press Policy Feb 15

New Year = New Hotelier 'To Do' List for 2019

By BrainLinxFeb 15 2019Press Release

The New Year means a new "to do" list focused on enhancing customer loyalty and boosting profitability - and the questions of how to achieve these goals drive what goes on that list. What were last year's big strategic hits and misses? What new programs should be implemented to increase productivity and our reputation? How can we better generate profits? Here are the top five goals to add to your "to do" list for 2019.

Detailed View BLX's Press Policy Feb 15

HTIS Exclusive Interview

By HTISFeb 7 2019Event News

Ellen Huerst Market Representative-Benelux from Fairmas GmbH has laid down the prospects for the future of "Tech-Driven Hotels" is an Exclusive Interview to Hotel Technology Innovation Summit, She has given the the predictions for 2019 & beyond alongwith the company 's enhancement plans. To Read Complete Interview click below:

Detailed View BLX's Press Policy Feb 7

Why Hotel Business Intelligence is All The Rage

By BrainLinxFeb 7 2019Press Release

It has long been known that business Intelligence (BI) can be instrumental in helping hotel operators make smarter and more timely decisions. A new groundbreaking study from Starfleet Research explains at length how hotels that use advanced BI tools and capabilities to transform raw data into actionable insights are driving significant improvements in various aspects of their operational and financial performance.

Detailed View BLX's Press Policy Feb 7

The right to protection of intellectual property

By BrainLinxFeb 7 2019Press Release

The World Intellectual Property Organisation (WIPO) defines intellectual property as "creations of the mind, such as inventions, literacy and artistic works, designs and symbols, names and images used in commerce."

Detailed View BLX's Press Policy Feb 7

Packaging Companies Pursuing 2020 Roadmap to Circular Economy

By BrainLinxFeb 7 2019Press Release

A consortium of companies and organizations that collaborate to enhance the performance of flexible packaging in Europe's circular economy has announced that its stakeholder participation now exceeds over 100 companies, two years after its launch in 2017. CEFLEX advances system design solutions through collaboration of companies along the packaging value chain

Detailed View BLX's Press Policy Feb 7

What Are the Right Questions to Ask of a Hotel Technology Solution Provider?

By BrainLinxFeb 7 2019Press Release

The 2019 Smart Decision Guide to Hotel Property Management Systems is focused on helping hoteliers ask the right questions of hotel technology solution providers during the research and evaluation process. By asking the right questions, hoteliers can better determine which solution(s) on the market today best fits their needs and is most likely to deliver the benefits they seek.

Detailed View BLX's Press Policy Feb 7

Hotel technology trends to keep an eye on in 2019

By BrainLinxFeb 4, 2019Press Release

It's almost the end of another year and the hotel industry continues to grow at a rapid pace. Gartner research predicts that the hospitality industry is projected to be the fastest growing enterprise IT sector between 2018 and 2021. The industry itself has always been an extremely competitive landscape but with the advent of technology changing the way in which customers want to interact with brands, has seriously up the ante. Keeping up with the latest technology trends has never been more essential - those who fail to adapt can quickly find that they are being left behind by hotel and travel companies that have implemented new approaches and ideas.

Detailed View BLX's Press Policy Feb 4

Industry Needs a Recycling Solution for PP Films

By BrainLinxFeb 4, 2019Press Release

PP film, used mainly in food packaging such as biscuit and crisp packets, is not currently collected in sufficient quantities and recycled. Yet studies have shown that this material could be recovered and used in a wide range of injection-moulding or extrusion applications, such as non-food packaging, pipes, transit packaging and automotive parts, according to Richard McKinlay, Axion's Head of Circular Economy.

Detailed View BLX's Press Policy Feb 4

Traceability features in 2019 food trends

By BrainLinxFeb 4, 2019Press Release

New technology is providing everyone, not just experts and professionals, with background information about their food. The concept of tracking food from farm to table, which first took hold with some smaller brands, will become a focus for big food in 2019. Technologies such as blockchain are poised to drive change, with some retailers and companies tracking food from sourcing to shipping to store. New bar code technology is also enabling shoppers to scan a product code with their smart phone and see the farm the chicken came from, how far it travelled and even view a picture of the farmer who raised it.

Detailed View BLX's Press Policy Feb 4

The Most Important Metric in Hotel Marketing: What's Your OMTM?

By BrainLinxJan 31, 2019Press Release

Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with_. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley.

Detailed View BLX's Press Policy Jan 31

Protek: Adhesive solution for pallets can cut supply chain plastic waste

By BrainLinxJan 29, 2019Press Release

Adhesive pallet stabilisation saves money, cuts waste and avoids damage during transportation and storage, according to Protek Packaging. The supplier of hot melt systems that are designed for protecting goods in transit said pallets then remain unitised after removing wrap, reducing the risk of potential accidents caused by products falling from high rack storage.

Detailed View BLX's Press Policy Jan 29

Proposed Solutions to the Brand Protection Challenges and Counterfeiting Risks Faced by Small and Medium Enterprises (SMEs)

By BrainLinxJan 22, 2019Press Release

Small and medium enterprises (SMEs) are vulnerable to the same counterfeiting threats faced by larger businesses, yet, the unique brand protection challenges they face have not been explored. These challenges relate to resource constraints that make it difficult to implement traditional brand protection strategies. This article discusses the problem of product counterfeiting from the perspective of SMEs, while considering how the resource constraints they face impact their ability to establish brand protection programs. Potential solutions are described, and 10 testable propositions intended to guide future research and the practice of brand protection in SMEs are proposed.

Detailed View BLX's Press Policy Jan 22

Getting Smart on Hotel Business Intelligence in 2019

By BrainLinxJan 17, 2019Press Release

Having a wealth of analytic capabilities at their fingertips can prompt hotel executives and other decision-makers to question assumptions at all levels of the organization. An unexpected result deserves to be questioned until it becomes certain it is not based on faulty data or a flawed analysis. What should be avoided is the smug "I know better" attitude that has been known to blind hotel operators - particularly, seasoned revenue managers - to genuine opportunities to increase RevPAR.

Detailed View BLX's Press Policy Jan 17

A Gift to the Counterfeiter: Serialized QR Codes

By BrainLinxJan 17, 2019Press Release

The emergence of fake barcodes and its implications in the battle against counterfeiting.The Quick Response (QR) code is now everywhere. Invented in 1994, these two-dimensional barcodes have become a common fixture in consumer advertising, appearing in print media from newspapers to billboards. In nearly all cases, these barcodes merely direct the consumer to the product or corporate website after it is scanned. In other words, these are static barcodes with fixed content and therefore easily printed in a repetitive manner as part of the overall package artwork.

Detailed View BLX's Press Policy Jan 17

Food tech firm develops food waste reducing packaging film

By BrainLinxJan 17, 2019Press Release

A UK food tech company has created a film solution which "prolongs the life of fresh fruit and veg and significantly reduces food waste."The new 'purposeful packaging' technology reduces food waste in supermarkets, in the supply chain, and in the home and is the latest addition to the It's Fresh! product portfolio.

Detailed View BLX's Press Policy Jan 17

How Hotels are Using Technology for Competitive Advantage

By BrainLinxJan 15, 2019Press Release

Hotels leave no stone unturned in today's extremely competitive business environment, and a key weapon in their arsenal is technology. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition.

Detailed View BLX's Press Policy Jan 15

The EU's New Environmental Initiatives Present Opportunities for Brands

By BrainLinxDec 3, 2018Press Release

The emergence of the EU ban on single-use plastics provides fertile ground for businesses to rethink their strategy by building a 'virtuous brand.'Entrepreneurs are faced with increasing pressure to create businesses that not only meet the requirements of their target customers but also societal expectations. Slogans such as "doing well by doing good," "triple bottom line" and "get one, give one" encapsulate customer expectations of quality.

Detailed View BLX's Press Policy Dec 3

Europol sets up team to tackle dark web crime

By BrainLinxNov 28, 2018Press Release

Europol has teamed up with law enforcement across the EU to form a dedicated unit to fight illicit trade on the dark web. The initiative, announced at a meeting at Europol's headquarters in The Hague on May 29, aims to deliver "a complete, coordinated approach: sharing information, providing operational support and expertise in different crime areas and the development of tools, tactics, and techniques to conduct dark web investigations and identify top threats and targets." The dark web hosts many of the more critical marketplaces for several criminal organisations and individual illegal activities in Europe and around the world, according to Europol.

Detailed View BLX's Press Policy Nov 28

Is Your Trademark Legally Protected?

By BrainLinxNov 27, 2018Press Release

I am in awe of small business owners. As a legal advisor to many startups, nothing gets me energized quite like the enthusiasm of passionate entrepreneurs, either in the midst of growth so relentless they can't keep up, or when they're closing in on bringing a much-needed and unique product or service to market. These business owners put their blood, sweat and tears (figuratively, for the most part, but in some instances literally) into the venture, and the drive is contagious.

Detailed View BLX's Press Policy Nov 27

Hotelbeds Warns of Brexit Impact but Confirms Importance of UK Market - Travolution

By BrainLinxNov 23, 2018Press Release

Leading accommodation wholesaler Hotelbeds expects to see a Brexit impact during the turn of year peaks in the UK market which it confirmed as its largest source market last week. The Palma-based B2B supplier said it has seen a downturn in growth in the market which it believes is down to the uncertainty caused by Brexit.

Detailed View BLX's Press Policy Nov 23

Can metal-free packaging ever replace aluminium for sensitive products?

By BrainLinxNov 23, 2018Press Release

While aluminium-based packaging solutions have traditionally provided the highest barrier protection of all materials, a new, unique method of stress-testing has also revealed its limitations.

Detailed View BLX's Press Policy Nov 23

Food and beverage fraud: news round-up

By BrainLinxNov 23, 2018Press Release

Italy's mafia embedded in food supply chain Organised crime organisations have infiltrated the entire food supply chain in Italy - from field to fork - in order to siphon off subsidies, launder money and engage in food fraud, says the Financial Times in a special report. The so-called 'agromafia' has seen revenues from the activity surge from 12.5bn in 2011 to around 22bn this year, according to the newspaper, and now accounts for around 15 per cent of total estimated mafia turnover. It is thought that all the big syndicates, including the Neapolitan Camorra, the Sicilian Cosa Nostra and the 'Ndrangheta from the region of Calabria, are involved in the illicit activity.

Detailed View BLX's Press Policy Nov 23

How Hoteliers Make Smart Pricing Decisions

By BrainLinxNov 16, 2018Press Release

Harnessing the power of revenue management, major hotel and resort brands have seen their revenue numbers increase by millions of dollars. Smaller properties, too, have enjoyed substantial upturns in top-line revenue growth. Fueling this success is the advent of next-generation cloud revenue management solutions. These solutions are designed to automate pricing recommendations and other decision-making processes that sit at the heart of increased room occupancy, revenue and overall profitability.

Detailed View BLX's Press Policy Nov 16

Connect with the future | Category Focus - intelligent and active packs

By BrainLinxNov 16, 2018Press Release

Intelligent, connected packaging can prove beneficial to consumers, brands and the supply chain in more ways than perhaps many envisaged. Tony Corbin taps into the technology Zeitgeist.The idea of smart or connected packaging might have previously been considered frivolous or superfluous by some. Some of the mobile-enabled packs showcased in recent years might have given some the impression that they were gimmicks that added little value.

Detailed View BLX's Press Policy Nov 16

The understated harmful consequence of counterfeits

By BrainLinxNov 15, 2018Press Release

Most consumers and brand owners are aware of the economic, reputation and safety harms associated with the counterfeit good trades, however, there is another equally serious result of this illicit activity. On World Environment Day (5th June), here are three significant negative impacts that the counterfeit industry is having on our world.

Detailed View BLX's Press Policy Nov 15

Package design: Expense or smart marketing investment?

By BrainLinxNov 13, 2018Press Release

If we go on this premise-the packaging is the product, and it should create consumer value and brand value-we will not fail to properly invest in it. Consumer product companies are in a constant battle to maintain and win new business in an environment of intense competition as consumers increasingly demand more from brands. So what clear advantage can they leverage? It's great to have quality products, and innovative ones, but do they get undermined at the shelf due to mundane or uninspiring packaging?

Detailed View BLX's Press Policy Nov 13

Can you fake fashion? The Impact of Counterfeit on the Fashion Industry

By BrainLinxNov 13, 2018Press Release

Counterfeiting is a hugely successful industry, especially nowadays where luxury seems almost absurdly unattainable for most mere mortals. And, even if this is a phenomenon that we can find in every sector, some of the most counterfeited industries are fashion and cosmetics. It is believed that counterfeit fashion goods cost European brands the value of 9.7% of their total sales every year. This percentage has definitely been boosted by the arrival of the Internet and e-commerce owing to the anonymity it gives to fraudsters. However the phenomenon of counterfeiting is as old as couture itself. In the early 1900s, fashion forgers often sketched designs they saw in Paris shows and sold reproductions in France and overseas. By 1914, more than two million fake couture labels had been sewn into garments.

Detailed View BLX's Press Policy Nov 13


By BrainLinxNov 9, 2018Press Release

Packaging Excellence Forum (PEF) has been serving the European market for the last 5 years and providing a global stage for the novelties and the innovative impetus of the fast-growing processing and packaging. 5th Packaging Excellence Forum, 2019 will take place from 04 to 05 April, 2019 at an exclusive, venue of Amsterdam, Netherlands which is the world's largest hub for novel brand protection strategies. Whether you're looking to source packaging machinery, food processing, liquid processing, weighing and metering equipment, packaging materials and containers, or industrial robots, warehouse logistics and quality inspection equipment, we have you covered.

Detailed View BLX's Press Policy Nov 9

Hotel Technology Innovation Summit (HTIS 2019) is an upcoming Insight Summit going to be held on 28-29 March, Amsterdam, Netherlands.

By BrainLinxNov 9, 2018Press Release

Hotel Technology Innovation Summit 2019 (HTIS) is an exclusive platform for NEXT- GENERATION Hotel Technology Services. HTIS Amsterdam is an executive platform to discuss the key industry challenges of hoteliers to find technology related solutions to boost their Average Daily Rate (ADR), Revenue per available room (RevPAR), and the occupancy of the hotel.

Detailed View BLX's Press Policy Nov 9

Getting ready for the online battle

By BrainLinxNov 8, 2018Press Release

Dealing with counterfeit products is nothing new for the fashion industry, but the scale of the problem is a continual challenge and one which doesn't appear to be slowing down on the online shopping scene. Earlier this year, The Global Brand Counterfeiting and Trademark Infringement Report, announced that the amount of counterfeiting globally has now reached $1.2 Trillion (USD). The report also concluded that approximately $500 Billion (USD) of the total losses incurred is in consumer goods, of which 8 - 10% is from Clothing, Textile, Footwear, Watches, Cosmetics and Perfumes. Furthermore, online sales accounted for 31% of the total counterfeiting-related losses, with fashion items in the luxury sector estimated to have incurred losses of $30.3 billion due to IP infringing goods.

Detailed View BLX's Press Policy Nov 8

Sustainability: How the Cosmetics Industry is Greening Up

By BrainLinxNov 8, 2018Press Release

This book addresses the growing importance of corporate social responsibility and sustainability in the cosmetics industry, highlighting the need to consider, evaluate and implement approaches which balance economic, environmental and consumer demands throughout all aspects of sustainability; ingredients, formulations, packaging, ethics and certification organisms. The overriding purpose of this book is to outline methods of reducing environmental and social impacts of cosmetic products by highlighting industry best-practices.

Detailed View BLX's Press Policy Nov 8

How UK consumers are enjoying a digital dining transformation By Luis De Souza, CEO of NFS Technology Group

By BrainLinxNov 6, 2018Press Release

When diners order their burger and fries these days, it often comes with a hefty helping of digital on the side. Digital transformation is truly gripping the UK restaurant industry now - and I'm sure it can provide answers to some of today's key challenges. We've seen huge changes in diner behaviour during the last few years. Restaurants have had to work hard to keep up with their changing preferences. These trends affect both takeaway eating and in-restaurant dining, and are making differences in every area from casual and fast-casual dining right up to the fine-dining sector.

Detailed View BLX's Press Policy Nov 6

The Impact of Good and Bad Package Design

By BrainLinxNov 6, 2018Press Release

How effective is your package as a silent sales person? How often have you bought a package based on the design, never having tried it before? I'm guilty! If I like the design, I'll buy it. With so much choice in grocery and retail stores today, package design must work even harder to 'woo' us.

Detailed View BLX's Press Policy Nov 6

6 trends that could revolutionalise the hospitality industry

By BrainLinxNov 5, 2018Press Release

The hospitality industry is becoming tougher. Hotels are experiencing great forces of change that are tossing many businesses to the bin. The ever-growing fangs of competition, intimidating technological evolution and changing consumer preferences haunt hotel businesses every day.

Detailed View BLX's Press Policy Nov 5

Understanding the complexities of global serialisation & traceability regulations

By BrainLinxNov 5, 2018Press Release

In 2017 the WHO estimated that the counterfeit drug market represents around 10-15 per cent of the pharmaceutical market worldwide, with an estimated $200bn revenue per year. Worldwide there were 3,509 pharmaceutical crime incidents in 2017, which represents an 11% increase from 2016. Most falsified medicines that reach the market do so because of inefficiencies in the supply chain. The complexity of the supply chain, in which drugs change ownership multiple times before reaching the patient, leads to these inefficiencies. With some channels ignoring distribution rules, a drug's authenticity is put at stake in the end.

Detailed View BLX's Press Policy Nov 5

Four ways restaurants can use technology to drive loyalty

By BrainLinxOct 31, 2018Press Release

UK restaurants are facing increasing competition, not just from competitors that provide takeaway and delivery services, but from home meal kit providers too. Growth in the UK eating out market is slowing. It grew by 1.7% in 2017 and is expected to grow by 1.5% in 2018 (although it's still predicted to grow by 5bn in the next three years). Restauranteurs are having to ask themselves, why should people go out to eat at a more expensive restaurant, when they can have a tasty meal at their favourite mid-range restaurant? Why should they leave the comfort of their home when they can order in, or whip up a quick, tasty and nutritious meal from a recipe and a meal kit?

Detailed View BLX's Press Policy Oct 31

A quarter of UK consumers bought fake goods in the last year

By BrainLinxOct 30, 2018Press Release

More than one in four (26 per cent) of UK consumers have been fooled into buying a counterfeit product while shopping online in the last 12 months, says a new report. The survey- by online brand protection company Incopro - also found that less than half (41 per cent) of those who had bought a counterfeit and reported it to an online marketplace received a refund. And unsurprisingly, 66 per cent of then have lost trust in a brand as a result.

Detailed View BLX's Press Policy Oct 30

Plastic Oceans: MEPs back EU ban on throwaway plastics by 2021

By BrainLinxOct 29, 2018Press Release

Single-use plastic items such as plates, cutlery, straws, balloon sticks or cotton buds, will be banned in the EU under plans adopted on Wednesday. These products, which make up over 70% of marine litter, will be banned from the EU market from 2021, under draft plans approved by Parliament. MEPs added to this list of plastics banned from the EU market from 2021: products made of oxo-degradable plastics, such as bags or packaging and fast-food containers made of expanded polystyrene.

Detailed View BLX's Press Policy Oct 29

Barcode Security: How Secure is Your Scan?

By BrainLinxOct 29, 2018Press Release

We all love to do it. Take out our mobile phones and simply scan the barcode to pay at our favorite coffee shops. It's fast, it's convenient, and it's the future! But is it secure? Barcode mobile payment has been picked up by many notable brands - the largest being Starbucks. Every week, more than 4 million mobile transactions are initiated by the Starbucks mobile app. These are closed loop mobile payments that replicate the Starbucks gift card experience - which has relatively low tender. But what happens when barcode technology becomes the interface for your entire mobile wallet? Suddenly, your bank and credit cards are involved.

Detailed View BLX's Press Policy Oct 29

Food Packaging Inks and Coatings: Achieving Safety and Compliance

By BrainLinxOct 29, 2018Press Release

The regulations for using inks and coatings in food packaging applications tend to cause much confusion and concern for those involved, from the raw material supplier to the printer or coating producer, to the end-use customer. Defined as an ink, overprint, or functional paper and packaging varnish, a wide variety of "coatings" are used on myriad food packages, including ready-to-eat, microwavable, take-out, refrigerated and frozen consumable items. However, there is confusion about the difference between direct and indirect contact versus direct and indirect additives, how specific applications are addressed in the regulations, and what options are available when establishing suitable safety and regulatory clearance for food packaging. In this article, we will discuss the applicable regulations and other considerations for determining the suitability of a coating for use in a food contact application.

Detailed View BLX's Press Policy Oct 29

Global Trade in Counterfeit Goods Worth Nearly Half a Trillion Dollars

By BrainLinxOct 19,2018Press Release

According to a 2016 report published by OECD, The Organization for Economic Co-operation and Development, global trade in counterfeit and pirated goods are worth nearly half a trillion dollars annually with U.S. (20%), Italian (15%), French (12%)and Swiss (12%) brands being the hardest hit. This is equivalent to about 2.5% of all global imports and, according to Antonio Campinos, president of the EU Intellectual Property Office, equal to the combined GDP of the Czech Republic and Ireland. Most of the proceeds are going to organized crime according to a new report by the OECD and the EU’s Intellectual Property Office. The report further states that up to 5% of all goods imported into the European Union are fakes. The organization calculated the estimate based on half a million customs seizures around the world over 2011-2013. The findings contradict the image that counterfeits only hurt big companies and luxury goods manufacturers. The counterfeiters take advantage of our trust in trademarks and brand names to undermine economies and endanger our lives.

Oct 19

The Five S’s of Food Packaging

By BrainLinxOct 18,2018Press Release

Worldwide, the consumer packaging market is valued at $400 billion, and $500 billion if industrial end-markets are included. As such, the health of the sector is linked to that of the total world economy. Here, Antony Debus, head of U.K. sales at Advanta, discusses the challenges for today’s food manufacturing market and the five S’s to consider when choosing packaging: sustainability, shelf-life, size, shape and smart labels.

Oct 18

Tagging, Monitoring and Tracking Using Nanotechnology Methods and Devices

By BrainLinxOct 18,2018Press Release

An RFid tag is a small, wireless integrated-circuit (IC) chip with a radio circuit and an identification code embedded in it. The advantages of the RFid tag over other scan-able tags - such as the UPC barcodes pasted on most consumer products today - are that the RFid tag is small enough to be embedded in the product itself - not just on its package; it can hold much more information, can be scanned at a distance (and through materials, such as boxes or other packaging) and many tags can be scanned at the same time.

Oct 18

Design Effectiveness: tips on successful packaging design

By BrainLinxOct 18,2018Press Release

Frank Nas, Managing Director at our Amsterdam office, was one of the speakers during the Marketing and Design Congress in Amsterdam last year. In run-up to the event, which focuses on design accountability, Frank wrote a column about design effectiveness which was published on Dutch marketing website Marketing Here’s a translation of the full article: Design Effectiveness is the bridge between the creative vision and the bean counting. It’s what separates great design from good packaging design.

Oct 18

IoT Product Lifecycle Management

By BrainLinxOct 16,2018Press Release

From smart homes to smartwatches, to connected devices controlling nuclear centrifuges, there’s no doubt that IoT devices are fast becoming more pervasive in people’s lives. Gartner predicts a 32% compound annual growth rate (CAGR) for IoT from 2016 to 2021, with installed devices expected to total 25.1 billion units by 2021. Online market research and business intelligence company Statista, on the other hand, predicts that the installed base for IoT devices worldwide will be 75.44 billion by 2025.

Oct 16

How holograms can stop counterfeiting

By BrainLinxOct 16,2018Press Release

Sophisticated replication techniques have made counterfeiting and fraud a serious threat to the pharmaceutical and medical industry—and to the suppliers to the sector, like packaging companies. The World Health Organization ( estimates that annual earnings from the global sales of counterfeit and substandard medicines are more than $32 billion, while counterfeit drugs and packaging put people's lives at risk. Diversion of legitimate product outside authorized distribution channels is another problem.

Oct 16

Aluminum Alloys for Packaging Applications

By BrainLinxOct 15,2018Press Release

The first packaging use of aluminum, closures on glass bottles, dates to the early 1900’s. This was a successful application primarily because the closure could be made to hold tightly to the somewhat irregular glass threads. Aluminum foil was adopted for packaging shortly after its initial production in 1913.

Oct 15

How UK consumers really feel about grocery packaging recycling

By BrainLinxOct 15,2018Press Release

Exclusive insights into a survey of 1,000+ consumers offer comparisons to and advice for U.S. markets and brands. How do you find out what consumers think about packaging and recycling? That’s an easy one to answer: you ask them. But exactly how can that be done in numbers large enough to be statistically viable is an entirely different matter. However, that’s where the expertise of companies like Toluna comes into focus as an invaluable resource for brands and others wanting to get a pulse on consumers for essentially any topic, region and/or consumer segment.

Oct 15

Food giants back US consumers in battle for meaningful food labelling

By BrainLinxOct 11,2018Press Release

The contentious battle over mandatory GMO labelling rages on months after the deadline for federal regulation. Michael Levitin and Terry Slavin report Two years after former US President Barack Obama signed a law mandating the disclosure of all genetically modified (GMO) ingredients on food packaging, the US Department of Agriculture (USDA) has overshot the July 31 deadline to bring in new food labelling laws, amid rising consumer opposition to GMO food.

Oct 11

UK Government guidance on continued EU-UK data flows upon a no deal Brexit

By BrainLinxOct 9,2018Press Release

On 13 September 2018 the UK government’s Department for Digital, Culture, Media & Sport published a notice, Data Protection If There’s No Brexit Deal (the Notice). The Notice sets out the actions UK organisations should take to enable the continued flow of personal data between the UK and the EEA in the event that the UK leaves the EU in March 2019 with no exit agreement in place. If this happens, there would be no immediate change in the UK’s own data protection laws because the Data Protection Act 2018 would remain in place and – more importantly – the UK’s European Union (Withdrawal) Act 2018 would incorporate the GDPR into UK domestic law.

Oct 9

Humans are not just the problem; they are the solution to climate change

By BrainLinxOct 5,2018Press Release

After decades of trying to engage people with solutions to climate change, it’s time to go beyond behaviour change and recognize people as agents of change, rather than objects to be changed. Researchers remind us almost daily that time is running out – they warn us that we have only a few years to “bend the curves” of greenhouse gas emissions. The world is warming, and the consequences are increasingly visible – more rapidly than many scientists expected. Scientists are increasingly concerned that we will at some point reach tipping points where it becomes difficult to avoid a “hothouse Earth”.

Oct 5

Traceability makes medical supplies safer

By BrainLinxOct 5,2018Press Release

Adhesive labels, in their many forms and uses, play a big role in the everyday life of hospitals and health centres everywhere. They are the means to convey life-saving information and make sure that everything that moves through the healthcare system is traceable. A huge amount of labels is used in test tubes in medical laboratories only. The high criteria of patient safety sets great demands on the labels – they have to function reliably and have versatile qualities.

Oct 5


By BrainLinxOct 3,2018Press Release

Have you heard that buzz word going around the internet these days? Sustainability. In ecology, sustainability is the property of biological systems to remain diverse and productive indefinitely. That's a mouth full but it means to be able to be maintained at a certain rate or level. For packaging that means forever. Recycled and renewable resources play a larger part here. Let's take a look at the definition of sustainable packaging from the Sustainable Packaging Coalition.

Oct 3

Is Your Next Product Wrapped in Eco-Friendly Packaging?

By BrainLinxSep 27,2018Press Release

Increased consumer transparency and the desire to make the world a better place have meant that companies all over the world are committing to better environmental policies. One area that’s getting a lot of attention is eco-friendly packaging.

Sep 27

The Role of Cyber Threat Intelligence in Security Operations

By BrainLinxSep 24,2018Press Release

Cyber threat intelligence (CTI) and its place within security operations – as well as the broader business – is growing. A recent SANS study found that 93 percent of respondents are at least partially aware of the benefits of cyber threat intelligence. However, only 41 percent have begun to integrate CTI into their security programs and only 27 percent have full integration. While these numbers highlight a trend toward adoption of intelligence-led security programs as a widely accepted best practice, for many companies there is still a long way to go.

Sep 24

A global definition of plastics recyclability

By BrainLinxAug 27,2018Press Release

Two international recycling organizations come together to create a global definition of recyclability—a step they say is integral to harmonizing the worldwide plastics industry.

Aug 27

The next big battle: 3D printing and intellectual property

By BrainLinxJuly 30,2018Press Release

It’s time for our ink jet printers to move aside and begin to collect dust because there is a new kid in town: 3D printers. 3D printers are not technically “new” technology; they have been used by engineers since the 1980s. Our classic printers read information from digital documents and print the formatted text in ink, line by line, onto paper. A 3D printer, however, interprets CAD, or computer aided design, files — similar to a blueprint. These blueprints allow the 3D printers to “print” by building objects up layer-by-layer out of plastic, metal or other materials. This method of manufacturing allows for the elimination of older techniques such as injection molding.

July 30

Brainlinx nailed the Packaging Solutions with Thought Provoking Research Ideas

By BrainLinxJune 21,2018Press Release

4th Packaging Excellence Forum (PEF 2018) The 4th Annual Conference on Packaging Innovations, Flexible Packaging, Plastic Packaging: Reuse or Recycle & Packaging as Branding Tool was held at NH Munchen Ost Conference Center, Munich, Germany from 7 to 8 June, 2018. 4thPEF 2018 was organized by the World’s Leading Conference Organizer “BrainLinx”, with all the collaborations Event & Media Partners.

June 21

4th BPEF 2018: BrainLinx Lived & Breath your Brand Security

By BrainLinxJune 20,2018Press Release

4th Brand Protection Excellence Forum (BPEF 2018) The 4th Annual Conference on Brand Security, Track & Trace, IP Protection & Cross- Border Brand Security, Anti-Countefieting was held at NH Munchen Ost Conference Center, Munich, Germany from 7 to 8 June, 2018. 4th BPEF 2018 was organized by the World’s Leading Conference Organizer “BrainLinx”, with all the collaborations Event & Media Partners. 4th BPEF brings together researchers and practitioners from the allied areas of Brand Protection, Research & Development, Luxury Branding, Patent & Security and Intellectual Property, in order to promote global discussions of ideas that will influence and foster continued research in the field.

June 20

4th PEF Conference is rolling Out in a week to anchor Munich

By BrainLinxMay 30,2018Press Release

4th Packaging Excellence Forum (PEF) all set to imprint strong footmarks in the Packaging Sector with its well curated conference going to be held on 7th & 8th June, 2018 at an absolutely fantastic venue of “NH Ost Conference Center” Munich Germany. Brainlinx is anchoring Munich after the successful event of PEF 3 Chapter in London, Uk trail down the success on our website

May 30

4th BPEF Conference is Brimming Out to Mark Success at Munich

By BrainLinxMay 15,2018Press Release

4th Brand Protection Excellence Forum (BPEF) all set to imprint strong footmarks in the Brand Protection Sector with its well curated conference going to be held on 7th & 8th June, 2018 at an absolutely fantastic venue of “NH Ost Conference Center” Munich Germany. Brainlinx is anchoring Munich after the successful event of BPEF 3 Chapter in London, Uk trail down the success on our website

May 15

We are Coming to NH OST Conference for our 4th sequel on BPEF & PEF cconference

By BrainLinxApril 24,2018Press Release

We are anchoring Munich, Germany for our co-located events on PEF & BPEF at luxurious NH Hotels.Take a sneak peak to the Events

April 24

Healthcare Organizations’ Recognition for Augmenting their Digital Needs, based on International Survey.

By BrainLinxMarch 15,2018Press Release

Digitalization in healthcare industries is based on the similar trend that has influenced the other non-healthcare organizations, in this regard. In the middle of the 20th century, the very first blow of digitalization occurred, transforming companies’ traditional systems like accounting, statistical information and numerical figures into digital trend.

March 15

Packaging Market Trends Trigger the Consumer Purchasing Behaviors

By BrainLinxMarch 1,2018Press Release

Consumer’s perception about how they discard and interact with packaging is changing with time. For someone who manufactures or markets the product needs to know that it is very essential for your product to have packing based on changing trends and meets the expectations of consumers as well.

March 1

Special sand could be a new anticounterfeiting solution.

By BrainLinxFebruary 9,2018Press Release

A variety of products could soon be marked using a new sand and chemical mix that is claimed to be “the world’s most secure marking system for combatting pirated goods”.

February 9

Brain Linx blazed distinguished chapter of Packaging Excellence Forum 2017 London, UK.

By BrainLinxJanuary 15,2018Press Release

Packaging Excellence Forum (PEF) imprinted strong footmarks in the Packaging Sector with its well curated conference held on 7th & 8th December, 2017 at an absolutely fantastic venue of “Hilton Hotel & Resorts, Heathrow” London, Uk

January 15

BrainLinx Marked Another Addition to its Hall of Success, Brand Protection Excellence Forum 2017 London, UK.

By BrainLinxJanuary 15,2018Press Release

Brand Protection Excellence Forum (BPEF) imprinted strong footmarks in the Brand Protection Sector with its well curated conference held on 7th & 8th December, 2017 at an absolutely fantastic venue of “Hilton Hotel & Resorts, Heathrow” London, Uk

January 15

Press & Media Policy

By BrainLinxJanuary 15,2018Press Release

BrainLinx (BLX) is the market leader with invitation only programs & its Event. Press Passes are entitled to

  1. Editorial Staff/Writers employed by a trade publication
  2. Mainstream Media Outlet
  3. Online Magazines
  4. Freelance Writers/Contributing Editors or

If the event is being covered for a specific publication or topic-related article. In accepting an BLX press pass, the recipient agrees to abide by BLX’s Press Policy.

January 15
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