Both!!! they are Siamese twins

As of today it is a need to do well but from tomorrow it will become a must have feature. We therefore need to start working on it now.

Innovation is always on the top of the pyramids. Using innovation will allow us to address sustainability and recycling in a better and more effective way.

Public opinion about Plastic, recycling and sustainability, legislation, helping to minimize loss of food.

To the develop new tailor made solutions to help film producers to offer better products:

a. Improved properties

b. In line with new regulations

c.MAP/ reduced food loss

d. Better cost/ performance ratio (down gauging, speed, yield).

Form and functionality are the traditional view, but recent research shows that consumers are changing their buying habits and are becoming more mindful of the sustainability of the products packaging.

Sustainability is a corporate responsibility and I am very pleased with the commitments that so many global leading manufacturers are pledging to in regards to removing plastics from the supply chains, as well as working towards reducing their respective carbon footprints. We all have a responsibility on a personal level to be conscious of the effect we have on the planet and to drive that mindset through our purchasing habits.

When it comes to packaging sustainability the hierarchy has to be innovation over recycling; if there is an alternative technology that removes an unsustainable element, then that in my mind is cleaner option.

I firmly believe that technology and the buying habits of consumers will drive the direction that packaging takes. The current trend of personalized and/or interactive packaging continues to grow but as I mentioned previously consumer conscience towards sustainability already plays a part and will continue to feature more heavily in the future.

DataLase will continue to offer market leading coding and marking solutions. We also have a number of new very exciting cutting edge solutions which will be released throughout 2019/2020, details of which will be released on our website www.datalase.com and through our social media channels.