Technology and innovation help in accelerating operational excellence in hotels by taking
over the mundane, time-consuming and error-prone manual processes that hinder
maximum performance. Humans can now dedicate more of their precious time towards far
more meaningful tasks such as better data analysis and guest interaction. For example,
having the tool that standardizes planning and reporting of actual revenue, costs and payroll
in addition to automatic consolidation, workflow management and collaboration, each
department could be operationally excellent as they could consistently execute their
financial plan based on quality data and with high levels of success. Business strategies are
proactively aligned with real-time demands, employee satisfaction and productivity are
improved, and lastly, customer engagement – the valuable, irreplaceable human touch and
differentiating factor from competition – is increased. Achieving all three ultimately result in
the hotel’s financial success and gain of significant market share.
Every change in the market affects how a hotel business operates and performs. Adapting to
the changing market conditions – the ability and speed - is the most significant challenge.
Factors that drive change and influence the future of “tech-driven” hotels include increasing
competition, rising customer expectations, expanding markets, digitalization and the rapid
emergence of new business models (AirBnB, OTAs, etc.) that also fuel the growing customer
needs. Knowledge is power. Knowing your market and your competition through constant
benchmarking and revenue monitoring, plus how they affect your hotel’s performance are
essential in adjusting your business strategy to adapt accordingly – to stay significant, if not
As a Berlin-based company, we in Fairmas envision ourselves to be the trusted and
preferred partner of the hospitality industry in the world - supporting hotel businesses of
any type and size, in maximizing their performance and achieving financial success through
the continuous advancement of our financial planning and management reporting software.
Running a hospitality business in the past was merely about providing
guests with a comfortable bed and a fine breakfast. Anyone who is
involved in the hospitality business during the past few years knows
that the role of innovation and technology in buildings and
installations has expanded enormously. Circular buildings, cradle to
cradle products and energy neutral building are just some of the
trends that concentrate on less waste and lower energy consumption.
On the other hand there is the importance of staying ahead with
implementing new technology. The industry being extremely
competitive, those who fail to adapt will be left behind by competitors
that have implemented new approaches and new ideas.
By using technology like IoT you lay the foundation for creating
services like mobile hubspots (connect to tv, lights and airco) and
guest applications (hotel services). Big data ca be collected and will
provide the utmost personalized experience for guests and optimized
business performance for hotel management.
The collection of customer data, combined with the improvements to
computer technology, mean that artificial intelligence can be utilised
for a huge range of functions, from basic customer service to
personalisation. ‘Big data lead the way to personalisation, and
personalisation leads to the utmost guest journey’.
Internet of Things will become bigger and bigger in both business and
personal life. Also in the hospitality industry. It is the basis for many
hospitality applications and services nowadays, new possibilities and
opportunities will continue to amaze us. Still however, the human
factor will remain the most important. After all, it’s about using
technology the way that fits your kind of business, your kind of guests.
After 20 years of experience we consider it our mission to lead our
customers into the ‘20s and keep providing the hospitality market
with innovative security solutions, with which they can stay ahead in
the field and provide their guests the smartest security and an optimal
guest journey. Be ready for the future, by Hotek
Kemp House, 152-160, City Road, London, EC1V 2NX