Registration and Itinerary Collection
Chairman's Welcome Remarks
Philippe Attia, CHA, MBA, Vice President Europe IACC, Founder & CEO AM Hospitality. | Alexander Novicov, CEO, IQD
Future Hospitality and Technology trends.
Philippe Attia, CHA, MBA,Vice President Europe IACC, Founder & CEO AM Hospitality
Innovation technology in relation to opening a new hotel
Bethan Johnston , Opening General Manager
The importance of cash management. Is your cash working for you?
Céline Blanchot EMEA Retail & CIT Marketing Manager | Chris Webb Business Development Director
To tech or not to tech, that is the question?

Adam Rowledge,General Manager
Networking &
Exhibition - Business Meeting 1, Business Meeting 2, Business Meeting 3
Maintain the Balance between Automation & Human interaction.“Automation is a shift in
thinking, not just a change in Technology.
Francisco Macedo,Operations Director
The role of social media and its impact on occupancy rate.
Rob Paterson, CEO
Connecting the unconnected - the Cambium Ne tworks way

Jean-François “JF” Fontaine-Boullé Director of Hospitality Sales - EMEA
Lunch & Networking
How to use emotions to increase hotel sales or How emotional marketing increased
600% in direct bookings.
Alexander Novicov , CEO
Meliá Hotels Digital transformation through Social Media
Santiago Garcia Solimei, Global Director of Social Media
Digitization in the Hotel Industry’ and how NH Hotel Group is innovating as an answer on
all the developments
Jeroen Renders ,Regional Director of Sales the Netherlands & UK
Networking &
Exhibition - Business Meeting 4, Business Meeting 5, Business Meeting 6
Happy is the new rich - marketing to the new society. Latest behavioural and cultural

trends and future marketing channels.
Magdalena Osmola, Marketing Strategist, Independent Consultant
Transforming hotel growth strategy: Removing barriers between hotel technology, marketing & operations
Palladium Hotel Group | Point.a Hotels | Deutsche Hospitality
Chairman's closing remarks
Philippe Attia, CHA, MBA, Vice President Europe IACC, Founder & CEO AM Hospitality. Alexander Novicov, CEO, IQD